# Exhibit #60: HOLD MY MARKET SHARE

Canonical page: https://www.meme-orial.com/collection/60
JSON record: https://www.meme-orial.com/data/exhibits/60

Artwork: https://www.meme-orial.com/images/exhibits/60.webp (1000 × 1000, image/webp)

The artwork titled "HOLD MY MARKET SHARE" features Dylan Mulvaney, known for a controversial Budweiser commercial, depicted with a downtrend arrow makeup design beneath an eyebrow. This visual motif encapsulates a narrative of corporate missteps in advertising, where embracing certain social or political stances can lead to financial repercussions, often summarized by the phrase "go woke, go broke."

This piece uses the imagery of Dylan Mulvaney, a transgender activist and influencer, to comment on the intersection of branding, social identity, and consumer backlash. The downtrend arrow, an economic symbol for decline, painted on her face as makeup, serves as a stark visual metaphor for the potential market share loss a brand might experience when it steps into the realm of cultural or political controversy.

Source: (MEME)ORIAL project catalogue (https://www.meme-orial.com/collection). Descriptions and visual readings are supplied by the project catalogue. They include artistic interpretation and commentary on the historical referents.

Token reference: eip155:1 (Ethereum mainnet), ERC-721 contract 0x3c4ba32efff21661a99c5739d1b2d95765e80a70, token ID 60.

A catalogue record identifies an exhibit and its associated token ID. It does not report current token existence, ownership or availability. The catalogue record count is not a live token-supply count.

Content revision: sha256:6812798ba527ea06543184cf5733a8e11ffe9991f82f0018a184133ae35e87d3