Catalogue exhibit #60
HOLD MY MARKET SHARE
The Moment
The artwork titled "HOLD MY MARKET SHARE" features Dylan Mulvaney, known for a controversial Budweiser commercial, depicted with a downtrend arrow makeup design beneath an eyebrow. This visual motif encapsulates a narrative of corporate missteps in advertising, where embracing certain social or political stances can lead to financial repercussions, often summarized by the phrase "go woke, go broke."
Look Closer
This piece uses the imagery of Dylan Mulvaney, a transgender activist and influencer, to comment on the intersection of branding, social identity, and consumer backlash. The downtrend arrow, an economic symbol for decline, painted on her face as makeup, serves as a stark visual metaphor for the potential market share loss a brand might experience when it steps into the realm of cultural or political controversy.
The research library
Why moments like this hold value → The Science